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Pay Extra Rs.200/- for Same Day Delivery
Same Day Delivery Only for Karachi.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
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This milky serum is crafted to deeply hydrate, firm, and smooth the skin while targeting early signs of aging such as fine lines, sagging, and dullness. The key pillars of its formula are antioxidant-rich fermented black rice extract, hyaluronic acid, and anti-aging actives delivered through innovative technology.
Fermented Black Rice Extract (~10,000 ppm) offers potent polyphenols and flavonoids that guard against free radicals, support radiance, and enhance cellular renewal.
Phyllostachys Bamboo Shoot Bark Extract (~2,000 ppm) adds antioxidant support to reinforce skin resilience.
Hyaluronic Acid (~2,000 ppm) deeply hydrates, plumps the skin, and softens fine lines.
Adenosine helps stimulate collagen and elastin production, improving elasticity and texture.
Alteromonas Ferment Extract boosts collagen and elastin synthesis, enhancing firmness and preventing sagging.
Tocopherol (Vitamin E), Beta Glucan, Panax Ginseng Extract, Botanical Oils (Camellia, Sunflower, Jojoba) contribute antioxidant protection, soothing benefits, and lightweight emollience.
Furthermore, the brand utilizes Ultra Deep Technology—liposome encapsulation to enhance depth of penetration and efficacy of actives.
Feels like a mixture of light serum and essence—milky yet smooth, spreads easily and absorbs quickly without stickiness.
Mild, slightly herbaceous scent from lavender oil (used in small amounts for soothing; may be noticeable if highly sensitive).
All skin types, including normal, dry, combination, and sensitive skin owing to botanical and hydrating composition.
Particularly helpful for dehydrated, mature, or dull skin with visible early signs of aging or loss of bounce
Shake well before use to mix dispersed oils and botanical extracts.
Apply 2–3 drops to clean, dry skin—press and pat until fully absorbed.
Recommended for morning and evening routines; follow with moisturizer and sunscreen during daytime.
From user discussions and reviews:
Positive remarks emphasize its calming hydration and barrier-soothing nature. One reviewer commented:
“I really like the haruharu line and would repurchase. Very calming and hydrating.”
Some comparisons with other rice‑based products note it’s subtly effective—may not feel “luxuriously rich,” but offers dependable daily hydration and brightness.
While fewer reviews discuss dryness or irritation, users of similar lines generally reported no sensitivity, thanks to low fragrance formulations.
Feature | Description |
---|---|
Target Concerns | Fine lines, texture roughness, early loss of elasticity |
Main Actives | Fermented black rice, hyaluronic acid, adenosine, Alteromonas ferment |
Texture | Milky serum/essence, lightweight, non-sticky |
Absorption | Quick patting and pressing, suitable under moisturizer |
Core Benefits | Hydration, firming, antioxidant protection, complexion boost |
Skin Types | All types, especially those needing hydration and gentle anti-aging |
Fragrance |
Contains lavender oil (light scent, possibly detectable
|
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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