About us

Welcome to Self Care – your trusted online destination for 100% original skincare, makeup, and beauty products in Karachi, Pakistan.

At Self Care, we believe that beauty starts with authenticity — both in the products you use and the way you treat yourself. That’s why we’re dedicated to providing genuine, high-quality beauty essentials that help you feel confident, radiant, and truly cared for.

Our Story
Born in the bustling heart of Karachi, Self Care was created out of a simple yet powerful idea: that everyone deserves access to trustworthy self-care products without compromise. We understand how hard it can be to find authentic beauty brands in Pakistan, and we’re here to change that.

We started as a small online platform, but our mission has always been big — to bring original, globally-loved skincare and makeup brands straight to your doorstep. No fakes, no knock-offs, no shortcuts. Just pure self-care.

What We Offer
We’re proud to offer a handpicked selection of 100% authentic products, including:

🌿 Skincare – Nourishing cleansers, hydrating serums, face masks, moisturizers & more

💄 Makeup – Trusted, original makeup from global and cult-favorite brands

🌸 Beauty & Wellness – Self-care tools, body care, and essentials for your daily rituals

Every product we carry is carefully sourced from authorized distributors or directly from the brands themselves. You deserve nothing less than the real deal — and that’s our promise to you.

Why Choose Self Care?
✅ 100% Original Products – Always authentic, always safe for your skin

📦 Fast Nationwide Delivery – Straight from Karachi to wherever you are in Pakistan

💬 Customer-Centered Support – Real humans, ready to help

🧴 Curated for You – Only the best, tested and loved by our team

We’re not just here to sell products — we’re here to build a community where self-care is prioritized and celebrated. We want to inspire you to take time for yourself, slow down, and enjoy the small rituals that make a big difference.

Our Vision
To become Pakistan’s most trusted online beauty platform by empowering people to take care of themselves with confidence, quality, and authenticity.

At Self Care, it’s not just about how you look — it’s about how you feel. And we’re here to make sure you feel your best, every single day.